There's a big difference between knowing that email is a powerful marketing tool and proving it.
How do you know if you're doing it well? How do you show your CFO it's really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating sales.
This is not a book of promotional fluff — in fact, there's no commercial content at all.
Instead, best-selling author Jim Sterne covers the critical issues email marketers must master, from goal setting to campaign testing to measurement and analysis. You'll find helpful worksheets, exercises and dozens of charts to help you bring these principles to life in your own workplace.
