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The latest generation of email marketing technology enables you to send personalized email using demographic, behavioral, or any other data you keep about your customers. Targeted campaigns often generate a variety of better results: stronger customer interest, repeated Web site visits, and higher Return on Investment (ROI) from your marketing efforts.
Lyris ListManager and ListHosting provide you with the latest tools for highly targeted email marketing. To find out which software license or hosting package is right for you, visit our license recommender or hosting decision tree.
Basic email targeting
Imagine you have a database that includes each member's email address, gender, state, time zone, preferred email format, and shopping habits. Using this information in conjunction with ListManager, you can design a targeted campaign to:
- All list members in Florida
- Women in Florida
- Women in Florida and Georgia
- Women in Florida and men in Georgia
- All AOL list members
- All members at 9:00am local time
Advanced email targeting
Listmanager can also help you perform more sophisticated targeting, such as:
- Sending "Message A" to one half of your list, and "Message B" to the other half
- Sending a single message to two different lists, while removing duplicate addresses
- Sending mail to all customers who purchased "Product A" in "Month X"
- Using an external customer database as the list member table
- Inserting unique tracking URLs into all outgoing mail
- Sending automated emails based on triggered events
- Tracking interest and purchases generated by your email campaigns
Ready for the next steps?
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